Hey — questions? I can help.
Alera is a small studio for businesses that want a sharper web presence and less manual work on the back end. We ship custom websites and quiet, dependable AI automations—for founders doing it themselves and teams that should have stopped doing it manually two quarters ago.
Three chatbots we’ve built for real industries. Live demos. Ask them anything.
Your website and your workflows. Both done well, both by the same hands. So the line between how you look and how you operate stops being where things break.
Sites that earn their keep. Fast, editable, honest about what you do.
Every site ships with source files, a deploy pipeline you control, version history in Git, and a written handoff doc. No “login to our platform” arrangement. You own the codebase on day one.
Performance-tuned out of the box: Lighthouse scores in the 90s, proper meta tags, structured data for Google, real analytics baked in. The stuff most agencies skip because clients can’t see it.
Work that does itself. Quiet, reliable, handed off with docs.
Every system ships with documentation a future developer could use, error alerts wired to your email, logging so you can see exactly what happened and when, and credentials stored in a vault you own.
Built to break gracefully. When an API is down or a call fails, the system falls back to a sensible default instead of dying silently. That’s a decade of enterprise IT talking.
Alera isn’t a fresh agency or a reseller slapping a logo on someone else’s chatbot. It’s run by an IT Director who’s spent more than a decade keeping production systems online. The kind of environment where downtime gets measured in dollars per minute and “it works on my machine” isn’t an acceptable answer.
Over those years, a pattern kept repeating. The businesses that could most benefit from serious automation, real websites, and AI that actually does something were the ones being priced out of it. Either they got quoted six figures by enterprise consultancies, or they got handed a Chatbase link and a $500 invoice by someone who couldn’t explain how any of it worked.
Alera exists to close that gap. Enterprise playbook. Small business price. Code you own at the end.
Every project runs on the same principle we’d demand if we were the client: fixed scope, fixed price, real documentation, no vendor lock-in. If an automation we build breaks six months after launch, it’s a ticket, not a re-engagement. If you want to take the codebase to another developer, we hand you the repo and the runbook.
We stay small on purpose. No sales team, no junior hand-off, no ten-person account “pods.” When you hire us, you’re hiring the person who writes the code and picks up the phone.
Four rules we don’t break. Each one exists because someone broke it on us first.
Most “AI agencies” are reselling someone else’s SaaS with a markup. We write real code, own the architecture, and integrate against APIs directly. That means when something needs to change, we change it. No waiting on a vendor’s roadmap.
Websites ship with source files. Automations ship with documentation. AI systems ship with the keys, the logs, and a runbook a future developer could pick up without calling us. No hostage situations.
Every engagement gets a written scope and a fixed number. No hourly billing, no surprise invoices, no “we hit our retainer, send more money.” If we underestimate, that’s on us. If you want to add something mid-build, we quote it separately and you approve before we start.
A decade in enterprise IT shapes how we build. Error handling, monitoring, sensible fallbacks, credentials stored right, docs for handoff. We don’t ship things that only work in a demo. We ship things that run in the background while you sleep.
Four steps. No pitch decks, no surprises.
Thirty minutes. We figure out if the problem you have is one we can actually solve well.
A written proposal with a fixed price and a fixed timeline. You approve it before anyone opens a code editor.
Weekly updates. A staging link you can poke at. Changes are easy until the last week, so ask early.
We ship, we hand off docs, we stick around. Optional retainer for people who want someone on call.
Real clients. Real sites. Live and running. The chatbot personas in our demo above (Luna’s Café, Bright Smile Dental, Summit Realty) are interactive examples you can try, not portfolio entries.
Multi-page site for a 28-year-old nonprofit serving the Caribbean diaspora across Connecticut. Live disaster relief fundraising tracker for Hurricane Melissa, scholarship application portal, member intake, event listings, and a story-driven design that bridges cultural heritage with modern web standards.
Site build for a Decatur, GA before & after-school and summer enrichment program. Multi-location schema, integrated enrollment flow, donation processing, and a family guide built for the parent reading on the school pickup line.
Multi-page site for a family-run property services company covering Connecticut and Massachusetts. Six service verticals, dual-region phone routing, quote intake form with SMS consent, and responsive design tuned for mobile-first local search.
Miss nothing. Tap the phone.
Picks up on the first ring, 3am to 11pm. No voicemail purgatory.
Reservations, appointments, and callbacks land straight in your calendar.
Transfers to a human the moment something genuinely needs one.
Starting ranges. Fixed prices. Exact quotes after one call.
A custom marketing site, landing page, or Shopify storefront that earns its keep.
Chatbots, workflow automations, AI receptionists. The quiet systems that replace the busywork.
Custom AI agents, RAG over your data, multi-tool workflows, internal dashboards.
Rough savings calculator. Drag the sliders to see what an AI system could do for your current workflow.
The questions you’d ask on the first call.
Send the details. You’ll hear back within a business day with honest next steps.